Google Ads – do it yourself or outsource?

Anyone who runs a business naturally looks for every conceivable way to tap into sources of revenue. The ideal way to do this is to be able to address the target group as precisely as possible. For those with a relatively small budget, print, radio and TV are expensive and the scattering losses are high. Google Ads have therefore proven to be the optimal solution. With the help of personalised search, Google can serve the best ads to users on the web. Personalised means that visitors to the same website see individual ads. But what is the best way to use this tool? Should a company take care of it itself or let the professionals do it?

Outsourcing Google Ads – that’s what speaks for it

SEO has become a subject where you have to be part IT specialist and part historian. Google has already changed so many factors and introduced so many innovations that it takes a lot of knowledge to keep track of everything over the years. The same applies to SEA, i.e. search engine advertising. There are countless things to consider there, too. In addition, it is important to know how the algorithm works that distributes the advertising. Therefore, it is our clear recommendation to hire a Google Ads agency. Why?

The best places in Google Ads always go to the person who has bid the most money. However, it is always a question of which term is being bid for. And it is precisely this question that determines whether someone blows a lot of cash or whether a lot of traffic is generated. And professionals know the best tricks. Some important information is already explained here:

Our tip is first and foremost that the way to the promised land is not directly via the straight highway, but via detours. Here are two examples of how to do it right and how not to do it:

If you bid for general search terms, you will spend an insane amount of money and get little traffic. The competition is huge. For example: “buy used car” or “send flowers”. Even for a nationwide provider, this is not the best solution. Instead, it would be easier to act locally and rather cover the big cities. For example, with “buy used car Lucerne” or “send flowers Zurich”. Such regional search terms are usually much cheaper. And if you cover the most important metropolises, you are sure to get good traffic.

Furthermore, it is also possible to conquer a clientele without bidding on the most important keyword. Take “fitness”. Fitness enthusiasts have many interests. For them, it makes more sense to go for 5 or 10 niche keywords than to waste money on “fitness”. Alternatives would be for example: “Free training plan PDF download” or “Marathon running preparation”, “What to eat before training”. With such specific search phrases, you will also meet the right people with your ads. Only they cost much less.

Such tricks and many more exist in the field. Therefore, either you acquire vast amounts of information, or you pass the sceptre on to those who do nothing else all day.