The world used to be teeming with people whose talents unfortunately went unused. Publicity was an exclusive commodity ruled over by the big media houses. Rising from nothing was all but impossible without promotion. Today, things are different. With the help of social media and the web, anyone with special skills can rise to the top. Here are a few examples from the fashion industry that almost only became possible with the help of Instagram.
These clothing brands became famous through Instagram
Being a successful fashion designer is a bit like politics. The best don’t make it to the top, but other factors are important. On the one hand, there are the contacts, with the help of which it is easier to achieve goals. But it’s also often the case that it simply takes a lot of effort, so talented people drop out. They lose patience or faith in themselves. In such circumstances, those are left who may be less talented but have more stubbornness and staying power.
That was the state of affairs 20 years ago. Now there are new rules of the game. Today, the way to the top is open to everyone. As a designer, anyone can do what they want. You can buy textile online and then just get started. Then designs and copies are put in your own shop, offered on eBay and shared on Facebook, YouTube and Instagram. Good products spread like wildfire there. One or two acquaintances share it. You can become famous overnight.
A number of labels have already followed this path. Jeanne Damas founded the brand “Rouje” in 2016. She presented her clothes on Instagram and quickly gained fame with her style.
The well-known fashion blogger Alexandra Spencer launched her own collection under the name “Réalisation Par”. Her fans were thrilled and snatched the good pieces off her shelves.
In Australia, “Triangl” became famous this way. They make dresses just for the summertime and took the hearts of the ladies by storm. Not only Down Under, but in all parts of the world. Another advantage of social channels.
So it doesn’t matter where you come from or what connections someone brings with them. If you have enough talent in this day and age, you can successfully advance your career. Sure, the internet likes to share nonsense. But it has also become clear that quality prevails. People today don’t share every nonsense, but outweigh what has convinced them. Good times have dawned for all those who are good at what they do.