Again and again people ask me in my seminars on online business how I find this or that of their ideas. Or, they want to know which strategy is the best. I can’t give a blanket answer to such questions. I usually make it clear to them that they will have to decide between two basic strategies for their Internet activities. One is entertainment and news. The other direction has to do with timeless content. Who chooses which direction depends on their talents. Whereas one can of course mix both approaches – that is also possible. Here are the strategies in detail.
If you want to earn money on the web, you always have to deliver content. This content then attracts viewers or readers so that money can be earned from advertising revenue or affiliate programmes. But what kind of content is there and what do you have to pay attention to?
One way to generate audience is to use a strategy where you present content to your prospects that is entertaining or provides them with the freshest information. Classic content for this is funny pictures or fun videos of the kind you’ve seen in tons of places. Alternatively, it is possible to publish news that provides important insights to an interested group.
Characteristic of this type of content is that it is very fast-moving and ephemeral. You may have millions of visitors on one day, but tomorrow it will all be over again. That doesn’t have to be a bad thing, because you can definitely earn an income with it, too. The disadvantage, however, is that you have to work hard every day or every week to add something there. Otherwise, visitors will turn away again after a short time and forget about you very quickly.
In any case, this strategy is for people who know how to entertain people. Ideal distribution channels are websites, YouTube and, above all, social media. Because the timeline of Facebook or Instagram in particular is designed to deliver fresh content every day.
If you don’t feel like doing that, which I can well understand, you could try timeless content. Such content usually aims to deliver information and insight that doesn’t become outdated. This could be, for example, biographies of only little-known people about whom there is not yet much on the web. Or scientific content about very specific problems in mathematics, biology or history, etc.
With this kind of content, there will certainly not be masses of visitors with whom you can earn millions. But one thing is clear, interest in such sites never completely dies out. So Google or YouTube will provide visitors for years who want to get information about it. So you could say: create once, cash in for a long time.
The problem with this strategy is that the niches with large search volumes are highly competitive. It is illusory to enter them. That leaves mainly the small, very specialised topics. But even there, it is not certain that one will not be ousted by the competition.
Ideal channels for long-term content are mainly websites and YouTube. Social media are less suitable here.
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