What to do about digital defamation of character?

In the age of Google and social media, even meaningless citizens can have the light shone on them. One small mistake and the web never forgets. Rightly or wrongly – that is not even the question. Even convicted criminals have a right to get their normal lives back and integrate into society. So what to do when it happens? Especially if it was wrong? When one’s own name suddenly appears in Google in connection with some machinations?

What should we do to stop attracting negative attention on Google?

Let’s imagine that someone with the name Johann Guttenberry, 45 years old and from Frankfurt a.M., is unjustly accused of having cheated people in business. Then, depending on how well known Johann is, there will be a number of pages on the web reporting this. Let’s assume it’s just small local papers and some websites. Now the problem with this is that Johann will probably never get a job again or never be able to do business successfully again. Whenever someone googles his name, 5 posts pop up there, all accusing him of malicious rip-off. Not criminal, but ethically somewhat questionable.

In the first step, it would make sense to immediately do counter-SEO. Google gives out a hit list for all those pages where Johann is mentioned. Because these rank in the first five places, they are the first ones everyone sees. Therefore, it would be advisable to commission about 10 or 20 articles on the pages of different blogs. These could mix up the hit list and simply push the first 5 places to the back. The expert for SEO Frankfurt told us that this is possible. Google’s search places those pages in front that it deems relevant. Various factors are used for evaluation. If the new content does not displace the old content, then it is necessary to buy additional links to these articles from other websites. All with the linking text: Johann Guttenberry. As a rule, this is enough to take over the lead after a few weeks. So it’s not a question of having content deleted. That is not always easy from a legal point of view. It’s more about taking away Google’s power to control your own life. SEO is a legal and ideal way to do this. It is only important to look for an SEO agency that offers exactly this service.

Making identification difficult

Then there is a second step. And that is a method in which you yourself cause confusion about who is actually who. To do this, it is necessary to create faker profiles in the social media. Profile pictures can be placed there that are created by an AI and do not violate any personal rights. This means that visitors see profiles of 5 or 10 different Johann Guttenberry from Frankfurt. If Johann is googled by an employer and checked in the social media, the searcher is confused. They don’t know which Johann is the one about whom there are nasty rumours on the web.

In addition, it is possible to place articles on blogs or other websites that differ in personal data: “Johann Guttenberry (24 years) was accused….” etc.

This means that if your reputation is unjustly damaged on the web, you can defend yourself against it. As merciless as Google is in this, the search engine is also easy to trick. You just have to know how. A good SEO agency in Frankfurt will definitely help Johann get his life back without having to move.